How to Use the Products in Your Avabritten PM Routine
Using skincare products in the correct order is just as important as choosing the right products. For your Avabritten PM Routine, follow this simple sequence:
CLEANSE → TREAT → MOISTURISE / TARGET
Step 0 — Remove Makeup if Required
If you have been wearing heavy makeup during the day, remove it before using your facewash. Do not apply serum or night cream directly over makeup. Once makeup has been removed, proceed with your normal cleansing routine.
Step 1 — Rejuvenating Facewash
Usage: AM / PM
The Rejuvenating Facewash should be the first skincare product used in your PM routine.
How to Use
- Wet your face and neck with water.
- Take a small amount of Rejuvenating Facewash onto your palm.
- Gently massage it over your face using your fingertips.
- Use gentle circular movements without aggressively rubbing the skin.
- Pay attention to areas where sweat, oil and dirt usually accumulate, such as the forehead, nose and chin.
- Avoid direct contact with the eyes.
- Rinse thoroughly with water.
- Gently pat your skin dry with a clean towel.
Do not aggressively rub your face dry.
When to Use
Use every evening before applying serum or cream. It can also be used in the morning as part of your AM routine.
Why Use It at Night?
Throughout the day, your skin may collect:
- Sweat
- Oil
- Dirt
- Pollution
- Sunscreen residue
- Makeup residue
- Environmental impurities
Cleansing creates a clean base for your nighttime skincare products.
Step 2 — Vitamin C Serum 20%
Usage: AM / PM
Vitamin C Serum should be applied after cleansing and before your cream.
How to Use
- Cleanse your face first.
- Gently pat your face dry.
- Apply a small amount of serum to the face.
- Spread it gently across the skin.
- You may also apply it to the neck.
- Avoid the immediate eye area.
- Gently press or spread the serum into the skin instead of rubbing aggressively.
- Allow it to absorb before applying your next product.
There is no need to apply a very large quantity of serum. A thin, even application is sufficient.
When to Use
The Vitamin C Serum 20% can be included in the AM or PM routine, depending on your skincare routine and skin tolerance. For your PM routine, use it after cleansing and before your selected cream.
Important
If you are new to active skincare products or have sensitive skin, introduce the serum gradually. If significant irritation occurs, stop using it and assess whether it is suitable for your skin.
Step 3 — Choose Your Nighttime Cream
After cleansing and applying your serum, choose the cream that best matches your skincare concern. You generally do not need to use Night Cream + Anti-Ageing Cream + Anti-Wrinkle Cream together in the same routine. Choose one based on what your skin needs.
Option 1 — Night Cream
Usage: PM
Night Cream is your dedicated nighttime moisturizing and treatment step.
How to Use
1. Cleanse your face with Rejuvenating Facewash.
2. Apply your selected serum if it is part of your routine.
3. Wait until the serum has absorbed.
4. Take a small amount of Night Cream.
5. Apply small dots across your:
- Forehead
- Cheeks
- Nose area
- Chin
- Neck
6. Gently spread the cream across the skin.
7. Massage lightly until evenly distributed.
8. Avoid applying excessive amounts.
The cream should form a comfortable, even layer over the skin.
When to Use
Use during your nighttime skincare routine before going to bed.
Why Use It?
Night Cream provides your final moisturizing and treatment step for the evening. It helps support skin hydration and comfort while you rest.
Option 2 — Anti-Ageing Cream
Usage: AM / PM
Choose Anti-Ageing Cream when your skincare goal focuses on maintaining smoother, healthier and more
youthful-looking skin.
How to Use
- Cleanse your face.
- Apply your serum if required.
- Allow the serum to absorb.
- Take a small amount of Anti-Ageing Cream.
- Dot it across the face and neck.
- Gently spread it evenly.
- Massage lightly using your fingertips.
- Avoid aggressively pulling or rubbing the skin.
- Allow the product to remain on the skin overnight.
When to Use
Anti-Ageing Cream can be used as part of your:
AM Routine
or
PM Routine
For your nighttime routine, use it as your moisturizing / targeted cream step.
Who May Choose It?
It may be suitable for people whose main concerns include:
- Visible signs of ageing
- Loss of smoothness
- Uneven-looking texture
- Maintaining youthful-looking skin
- Supporting firmer-looking skin
Option 3 — Anti-Wrinkle Cream
Usage: AM / PM
Choose Anti-Wrinkle Cream when your primary concern is the appearance of fine lines and wrinkles.
How to Use
- Begin with clean, dry skin.
- Apply your serum first if your routine includes one.
- Allow the serum to absorb.
- Take a small amount of Anti-Wrinkle Cream.
- Apply it gently over areas where fine lines or wrinkles are a concern.
- You can then spread a thin layer across the rest of the face as appropriate.
- Apply gently rather than aggressively rubbing the skin.
- You may also apply it to the neck.
- Leave the product on overnight.
When to Use
Anti-Wrinkle Cream can be used:
AM / PM
When using it in your PM routine, apply it after cleansing and serum.
Who May Choose It?
It may be selected by people particularly concerned about:
- Fine lines
- Wrinkles
- Age-related skin texture
- Maintaining smoother-looking skin
Should I Apply All Three Creams at Night?
No, not necessarily.
A common skincare mistake is assuming:
More products = better results.
That is not always true. Night Cream, Anti-Ageing Cream and Anti-Wrinkle Cream should be considered as different options based on your skincare requirements.
Choose Night Cream if:
You want a dedicated nighttime moisturizing and treatment routine.
Choose Anti-Ageing Cream if:
Your main concern is overall visible signs of ageing.
Choose Anti-Wrinkle Cream if:
Your primary concern is fine lines and wrinkles.
You normally do not need to layer all
three creams one over another. Keeping the routine simple also makes it easier to follow consistently.
How Long Should I Wait Between Products?
You do not need to follow an exact stopwatch between every skincare step. The important thing is to allow each product to settle comfortably before applying the next one. For example:
After Facewash
Pat your skin dry before applying serum.
After Serum
Allow the serum to absorb into the skin before applying your cream.
After Cream
Your PM routine is complete.
There is no need to wash the cream off. Leave your nighttime skincare on while you sleep.
How Much Product Should I Apply?
Applying more product does not necessarily give better results. Use enough product to create a thin and even layer over the required area.
Facewash
Use a small amount sufficient to cleanse the face.
Serum
Use a small amount that spreads comfortably across the face and neck.
Night Cream
Use a small amount and spread evenly.
Anti-Ageing Cream
Use a thin, even layer.
Anti-Wrinkle Cream
Use a thin layer, paying particular attention to areas of concern.
Avoid unnecessarily overloading your skin.
Should the Products Be Applied to the Neck?
Yes.
Your skincare routine does not have to stop at the jawline. Where appropriate, your serum and
selected cream can also be gently applied to the neck. Avoid harsh pulling or rubbing.
Should Products Be Applied Around the Eyes?
Unless a product is specifically designed for the eye area, avoid applying skincare too close to the eyes. The skin around the eyes can be more delicate and sensitive.
If accidental contact occurs, rinse appropriately.
What If My Skin Feels Irritated?
Your skin should not be forced to tolerate a product simply because it is part of a skincare routine.
If you experience persistent:
- Burning
- Significant redness
- Swelling
- Itching
- Unusual irritation
stop using the product and assess whether it is suitable for your skin. People with very sensitive skin, existing skin conditions or prescription skincare routines should consult a dermatologist where necessary.
Can Beginners Start All PM Products at Once?
It is better to keep a new skincare routine simple. If you are introducing several products for the first time, consider introducing them gradually. This makes it easier to understand how your skin responds to each product.
Start with the foundation:
Step 1
Rejuvenating Facewash
Step 2
Suitable serum
Step 3
One suitable nighttime cream
Once your skin is comfortable with the routine, you can adjust it according to your needs.
Example Avabritten PM Routine
Routine 1 — Simple Night Routine
Rejuvenating Facewash
↓
Night Cream
Ideal for someone who wants a simple cleanse-and-moisturize nighttime routine.
Routine 2 — Brightening-Focused PM Routine
Rejuvenating Facewash
↓
Vitamin C Serum 20%
↓
Suitable Nighttime Cream
This adds a treatment-serum step between cleansing and moisturising.
Routine 3 — Anti-Ageing Focus
Rejuvenating Facewash
↓
Vitamin C Serum 20% — if suitable for your routine
↓
Anti-Ageing Cream
Routine 4 — Wrinkle-Focused Routine
Rejuvenating Facewash
↓
Vitamin C Serum 20% — if suitable for your routine
↓
Anti-Wrinkle Cream
Remember the PM Rule
CLEANSE → TREAT → MOISTURISE
Cleanse
Remove the day with Rejuvenating Facewash.
Treat
Apply your Vitamin C Serum 20% if it is part of your routine.
Moisturize & Target
Choose:
Night Cream
OR
Anti-Ageing Cream
OR
Anti-Wrinkle Cream
according to your individual skin concerns. Your nighttime routine does not need to be complicated. Using the right products, in the right order, consistently is more important than using a large number of products.
Avabritten PM Routine
Cleanse the day away. Treat your concerns. Care for your skin through the night.
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